I, like millions of other people, own an iPhone. I choose to always keep it password locked in case of accidental loss (which has happened, but that was an iPad – different and expensive story however). What I also have is a little different piece of protection that helps me prevent the risk of not only loss from my pocket or purse, or loss due to dropping it and shattering the screen. No, I’m not talking about the AppleCare+ plan where I can pay $49 additional dollars if I drop it. I’m talking about a little invention sparked from a similar event.
This invention is called the iPhoneChain. It is a chain that much like the chained wallets you will see from time to time on rock stars and bikers. This wonderful little item clicks into the iPhone, and hooks on to whatever you want it to: belt loop, purse strap, briefcase, etc. All the cases in the world won’t protect you if someone tries to snag your phone. This clever tool mitigates out the risk of a phone being taken from you by theft, or slippery fingers, and it costs much less that buying a care plan and paying the additional fee. It is pure simple genius.
I have this item because of this one premise: Prevention, not reaction.
There is always going to be costs in preventing something from happening. But the costs are always minimal compared to the costs associated with reacting to a negative event. In our world, does eating healthy cost more? Unfortunately yes. Does exercising take time away from something else we can be doing? Yes. How much does diabetes treatments or heart surgeries costs? Depends of course, but I can say for sure that it costs much more than what it would take to have prevented them. When our clients take a look at how much it costs to aid in the prevention of contracting to the wrong businesses, verses what happens if just one of their contractors or vendors fails or defaults, the words of Ben Franklin come to mind: “An ounce of prevention is worth a pound of cure”. And in our clients’ cases that pound can be tens of thousands of dollars, sometimes more.
Now, does focusing on prevention always guarantee the elimination of a negative outcome? Of course not, there are always going to be things outside of our control. However, when we keep the focus on prevention, the odds will always be in our favor. I can’t prevent myself from dropping my phone, but I reduce the risk of it actually hitting the cement from making sure I have my iPhoneChain clipped on it and attached to my purse or person. Some of our clients tell us they “just didn’t know a service like ours existed”. I hear that every time I show someone my iPhoneChain. So – here it is. I recommend you watch the videos.
This one’s for you John.